The Five Freedoms Ignored:

J. Co

Cruelty exposedarrow down

This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
Photo: Stefano Belacchi / Animal Welfare Observatory / We Animals
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THE FIVE FREEDOMS
Freedom from
hunger and thirst 01
02 fear and distress
03pain, injury and disease

These are among the Five Freedoms that define humane treatment for farm animals – standards supported by more than 90% of the public.

These freedoms represent what consumers expect from food companies, and while many leading food manufacturers have put policies in place to uphold the Five Freedoms in their supply chain, J. Co continues to disregard these ethical benchmarks, serving food sourced from farms where animals endure unimaginable suffering.

From hens trapped in small cages for their entire lives, unable to spread their wings or engage in natural behaviors, to birds suffering from weakened bones and chronic pain due to extreme confinement, J. Co is allowing brutal mistreatment in order to save a few pennies per meal.

the human cost
is just as
alarming

These inhumane practices can contribute directly to serious health risks for consumers.

Caged egg production is associated with a higher prevalence of Salmonella contamination, as the cramped and unsanitary conditions create a breeding ground for bacteria. The stress and weakened immune systems of caged hens further increase the risk of disease transmission.

In addition, caged egg farms often rely on excessive antibiotic use to manage infections caused by the unhygienic environment, contributing to the rise of antibiotic-resistant bacteria that can spread to humans.

By continuing to allow the use of caged eggs in its supply chain, J. Co not only perpetuates animal suffering but also exposes consumers to unnecessary health risks.

It’s time for J. Co to put policies in place that end these cruel and unsafe practices and ensure the Five Freedoms for Animals.

These are the decision-makers
allowing this cruelty to continue
Kelly-imh
Thomas Kelly
CEO
Daniel
Daniel Sandström
CFO
Tobias
Tobias Frohm
Chief People and Sustainability Officer
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J. Co'sEGGS
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.

Behind the eggs served by J. Co lies a grim reality of suffering.

Hens are crammed into tiny, barren battery cages so restrictive that the birds can’t spread their wings, turn around, or exhibit any of their natural behaviors. These sentient animals are reduced to mere egg-laying machines, enduring a lifetime of misery standing on wire floors that can cut into their feet and leave their bodies bruised and featherless. Packed so tightly, hens often injure each other out of stress and frustration.

Even the basics of life are denied. With no access to dust bathing, perches, or fresh air, these intelligent and curious animals are trapped in a world devoid of stimulation and comfort.

This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.

The stress and overcrowding can lead to severe health issues, including brittle bones that fracture easily and uterine prolapse from the relentless egg production. Many hens die in their cages, their decomposing bodies left among the living until workers remove them.

In this system, nearly every one of the Five Freedoms is breached: hens are denied freedom from discomfort, freedom from pain, injury, and disease, freedom to express normal behavior, and freedom from fear and distress.

Yet J. Co permits its suppliers to continue using these barbaric systems.

This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
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This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.
Health implications for customers
This cruelty isn’t just an animal welfare issue—it’s a public health one. Eggs from caged systems are more likely to be contaminated with Salmonella, posing a serious threat to human health. Numerous studies have shown that cage-free systems significantly reduce the risk of such contamination, yet J. Co continues to prioritize short-term profit over safety and ethics.
J. Co has the power to end this suffering by committing to a 100% cage-free egg policy across its supply chain. It’s time for J. Co to act responsibly and ensure that no hen in its supply chain has to endure the horrors of life in a cage.
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ESPRESSO HOUSE: HONOR
THE FIVE FREEDOMS
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Espresso House has the power and responsibility to stop permitting these extreme cruelties in its supply chain. The public expects better, and animals deserve to live free from this egregious and unnecessary suffering.

It’s time for Espresso House to do what many other leading food companies have already done and put policies in place that ensure the Five Freedoms for animals in its supply chain.

Let's ensure
the FIVE FREEDOMS
FOR ANIMALS